18.1 C
Williamstown, AU
Wednesday, February 19, 2020

Hyperlocal Leaders

Willy and Hobby is about providing relevant and useful information to people who either live in, work in or visit Williamstown and the surrounding cities of Hobsons Bay.

Willy and Hobby aims to promote a neighbourly conversation, investigate and inform residents on issues that impact their day to day lives, connect residents with other residents and support local businesses and community organisations.

Willy and Hobby is a hyperlocal website, which has been defined as online news or content services pertaining to a town, village, single postcode or other small, geographically defined community.

Our Reach

15.5K

Average unique monthly visitors

36K

Average monthly pageviews

1.5K

Facebook followers

1K

Instagram followers

Our Audience

Profile

Willy and Hobby is a fun, friendly and fresh approach to local news in Hobsons Bay, targeting ladies who lunch and everyone they talk to before, during and after.

Insights

- Our audience is 60% female, 48% female and aged 25-54, and 30% male and aged 25-54 who either live in, work in or visit Williamstown and Hobsons Bay.
- Our audience chats a lot and enjoys reading stories, hearing stories and telling stories in person, on the phone and online.
- They love local and they eat local, shop local and are quick to decide if they like something old, something borrowed, something new or if change is due.
- Our audience is community conscious, politically aware and has an interest in local, state and national issues that affects them and their families.
- They consume a lot of content, mostly digital, and like to stay abreast of news to shape their friends' opinions on what's happening in the world.
- Our audience makes best brand ambassadors. Their opinions are respected and regarded credible, making them influential when it comes to the latest and greatest.

Meet your new brand ambassadors when you start the conversation with Willy and Hobby, a brand new way to connect with Williamstown and Hobsons Bay.

Ad Effectiveness

When you advertise online you are using the second most effective media platform (after TV) for advertising products and services. There are many benefits to placing your ad on a website. If you only advertise on social media you are missing a significant amount of people who are either non-active users or not users of social media. A campaign combining website and social media placements will ensure your brand reaches more people.

81%

of households in Hobsons Bay have at least one internet user

62%

of time spent on smartphones is for news and weather

25%

of time spent online is on social media websites and apps

31%

of people are not active on social media websites and apps

Source: Australian Bureau of Statistics (ABS), Google Consumer Barometer, We Are Social.

Ad Products

Billboard

A 970x250 non-expanding rich media ad unit that sits directly underneath the site navigation. It can also host animation and video.

WAH Served Specs

Dimensions: 970x250
Accepted Formats: JPG/PNG/GIF/SVG
Max image file size: 40kb

Third Party Served Specs

Accepted 3rd Parties: DoubleClick (regular billboards only)
Dimensions: 970x250
Accepted Formats: JPG/PNG/GIF/SVG, HTML5, CSS2-CSS3, Javascript, Mp4 (Video)
Max initial file size: 100kb
Maximum size of 100KB permitted for Shared Library files
Max subload: 1.5mb
Max user-initiated animation/video/sound file size: 10mb
Animation Duration: 30 seconds max, 15s recommended
Video Frame Rate: 24fps
SSL Requirements: All assets must be SSL compliant - securely served (https://)

  • Size: 970x250
  • Device: Desktop
  • Place: Run of site
  • Rotation: 10%

Leaderboard

An IAB standard 728x90 non-expanding rich media ad unit that sits directly above the site navigation. It can also host animation and video.

WAH Served Specs

Dimensions: 728x90
Accepted Formats: JPG/PNG/GIF
Max image file size: 40kb
Animation duration: 15 seconds

Third Party Served Specs

Accepted 3rd Parties: DoubleClick
Dimensions: 728x90
Accepted Formats: JPG/PNG/GIF/SVG & HTML5, CSS2-CSS3, Javascript, Mp4 (Video)
Max initial file size: 150kb
Maximum size of 100KB permitted for Shared Library files
Max subload: 2mb
Max user-initiated animation/video/sound file size: 10mb
Animation Duration: 30 seconds max, 15s recommended
Video Frame Rate: 24fps
SSL Requirements: All assets must be SSL compliant - securely served (https://)

  • Size: 728x90
  • Device: Desktop
  • Place: Run of site
  • Rotation: 10%

Medium Rectangle

An IAB standard 300x250 non-expanding rich media ad unit that sits within the context of the webpage. It can also host animation and video.

WAH Served Specs

Dimensions: 300x250
Accepted Formats: JPG/PNG/GIF
Max image file size: 40kb
Animation duration: 15 seconds

Third Party Served Specs

Accepted 3rd Parties: DoubleClick
Dimensions: 300x250
Accepted Formats: JPG/PNG/GIF/SVG & HTML5, CSS2-CSS3, Javascript, Mp4 (Video)
Max initial file size: 150kb
Maximum size of 100KB permitted for Shared Library files
Max subload: 1mb
Max user-initiated animation/video/sound file size: 10mb
Animation Duration: 15s max
Video Frame Rate: 24fps
SSL Requirements: All assets must be SSL compliant - securely served (https://)

  • Size: 300x250
  • Device: All devices
  • Place: Run of site
  • Rotation: 10%

Banner

A 468x60 non-expanding rich media ad unit that sits within the context of the webpage. It can also host animation and video.

WAH Served Specs

Dimensions: 468x60
Accepted Formats: JPG/PNG/GIF
Max image file size: 40kb
Animation duration: 15 seconds

Third Party Served Specs

Accepted 3rd Parties: DoubleClick
Dimensions: 468x60
Accepted Formats: JPG/PNG/GIF/SVG & HTML5, CSS2-CSS3, Javascript, Mp4 (Video)
Max initial file size: 150kb
Maximum size of 100KB permitted for Shared Library files
Max subload: 1mb
Max user-initiated animation/video/sound file size: 10mb
Animation Duration: 15s max
Video Frame Rate: 24fps
SSL Requirements: All assets must be SSL compliant - securely served (https://)

  • Size: 468x60
  • Device: Desktop
  • Place: Run of site
  • Rotation: 10%

Testamonials

Level of integrity and confidentiality were beyond the norm for that industry. Has earned my trust and respect. Definite plans to expand on our use of his services.

Of critical importance is the ability to get our message out to the public well in advance of events. We were truly impressed. We look forward to working with you again.

Client testamonials provided are from actual trade references which are available on request.

Contact Us

Ready to see what Willy and Hobby can do for your brand? Contact a Willy and Hobby sales rep today.